Berkley Saltwater Gulp! is without a doubt the most effective and most revolutionary artificial bait ever invented. It truly out catches ANY other baits on the market, including live or cut bait. Due to it's incredible catch rate compared to anything else, in just a short amount of time, it has become the most sought after bait by Saltwater Fishermen all around the world. If you are already a believer and are coming back for more, you might also look at our new 2nd generation of Gulp! products called Gulp! Alive!.