Dan Hernandez Custom Rods

New Series Of Ugly Custom Rods Designed, Used And Endorsed By Dan Hernandez. These Ugly Stik bigwater rods have the perfect actions for Dan’s favorite West Coast fishing applications. He has chosen these rods because of their strength and backbone, useful in both offshore and inshore fishing. Fishermen on the Pacific coast will recognize Dan and know that he will not approve any rod that doesn’t meet his high standards.